Real estate is a cash-intensive business, and financing is the key to its control and profit potential. Financing is the jet fuel (the liquidity) that keeps the real estate engine moving. Without the availability of mortgage funding, ownership of real property would be difficult or even non-existent.
Now, why is “hard money lending” so crucial to a REI? It represents readily available funds for your deals. That is crucial! Traditionally, banks and other institutional or conventional lenders are a primary source for mortgage funding. You, as a REI, need to have money readily available for your deals, right? Well, if you do not qualify for conventional sources of financing (the fuel), you will not be funded. HM provides the funding you need for your deals.